In collaboration with Bureo and Suzuki, we developed a commercial highlighting the groundbreaking process of transforming discarded fishing nets into sustainable car parts. This partnership illustrates both Bureo's environmental mission and Suzuki's commitment to eco-friendly practices within the automotive industry.

Creative Process:
Our vision was to tell the complete lifecycle of Bureo's work—taking viewers from ocean pollution to innovative solutions. Through brainstorming, we crafted a narrative focused on transformation and sustainability, aiming to inspire a sense of responsibility for the ocean and to highlight the vital role of local communities.

Production Details:
Filming took place across Chile, from the rugged landscapes of Patagonia to Santiago's urban vibrancy. Each location was thoughtfully selected to showcase different parts of the journey—from the nets' origins to their transformation into durable car parts. We sought to bring authenticity to the production by capturing the cultural essence and daily lives of the local fishing communities, underscoring their contribution to environmental change.

Impact:
Directed by Ian at SUPERTHICK, this commercial resonated with audiences, significantly raising awareness around ocean conservation and sustainable practices. It underscored the power of industry partnerships in driving environmental change and sparked conversations around sustainability. The film has since become a touchstone for both Bureo and Suzuki, inspiring viewers and demonstrating the positive impact of eco-conscious innovations.